Inspiration

I really liked this pose that I found in a shoot in ASOS magazine. I want to try it out for my pastel trend. As I want it to look fun and youthful.

Photoshoot planning

I want my photos to look clean and editorial so I will be using a white background for my shoots. Im going to take a few options for outfits so that I can experiment with different colours and prints. I want the lighting to be sharp so wont shine the light directly on my model but will light the background by turning the lights to the ceiling and letting the light bounce from there back to my model, creating a soft lighting.

ASOS summer magazine

Pastels are featured in ASOS' s summer magazine that I received this morning. A marc jacobs advertisement shows pastel pink jewellery and watches, showing pastels coming in to summer in the way of accessories.  There is also a double paged spread on how to wear pastels- mixing them up with matalics and neon colours. There are 4 different looks for differemt occasions 2 casual and 2 for going out. This tips page is really good for advice on how to wear pastels in a different way, mixing trends up and being a bit more adventurous. The last page on pastels shows a mint green pastel colour mixed with stick on gems and pearls- adding girly glamour to any outfit.

Pastel mood board- final

This is my final mood board for my Pastel trend called 'Romantic pastels'. I decided to call the trend romantic pastels because I feel that the pastel trend has been heavily inspired by the 20's where the pastels where usted and 'romantic'. I was inspired by the boards that I looked up and used the images that I liked from my Pinterest board. I used the pictures to create my colour palette, using some muted colours and mixing them with brighter contemporary ones. I feel that the top 3 images explain my trend easily, the left shows a romantic set all in pastel colours, the second showing a range of pastel colours and the last showing how pastels can be interpreted and used for a contemporary outfit. The rest show how pastels are used in lifestyle and beauty- showing that pastels can be used in many aspects of 'fashion' and lifestyle.

Im very pleased with my board, and feel that you understand the concept straight away, the pictures all contain the same colour palette, making the board flow easily.

Target market of Pastel trend

I think that the Pastel trend can be adapted to be suited for all ages. Younger people can use vibrant pastel colours, mix them up and experiment with them. This year pastels have been adapted to hair colour and makeup- this could carry on to next year- and be used by younger people daring enough to try it.

I think that pastels will be evident in most shops that follow trends closely- e.g. topshop, miss selfridge (for younger people who want to be daring or very girly) and M&S, oasis and warehouse (for mature women who want to appear classy and dress age appropriate)

The more mature woman can still follow the trend by using statement pieces, such as statement trousers or jewellery, if she didn't feel confident enough to wear all pastel. Although I think that a pastel pant suit is very flattering for s/s as its fresh and can make you appear more youthful. You just have to be careful about how you wear it- wearing a fitted statement blazer can be flattering and on trend.- shown by the catwalk picture below.

Paramore- new video

I was watching the some music videos and came across a new video from the band Paramore. the whole video features pastel colours- mutes pinks, purples, blues and yellows are used in the background. while the band members where brighter pastel colours- as you can see the lead singer has pink and orange hair. she also has a blazer on that mixes pastel pink and blue, paired with a high waisted pale pink skater skirt (which is bang on trend this season)
This video shows how pastels are a big trend this year, and forecasting shows that it will be a reoccurring trend next year.

I love the layout of the set on the left- how the birthday cakes all have pastel icing on, mixed with the pastel colours of the decor! (if i could have a room like this i would!) its so light and fresh- showing that pastel 

colours work on furnature and decor, aswell as garments.

Valentino pre-summer 2013- Vogue

Valentino also used bright pastel colours in his collection, making them feminine by mixing them with florals and lace, making them classic and elegant, inspired by the 1920's, but made more modern by using vibrant pastels instead of muted ones. The lace and florals link with the romantic style of the garment, making it really girly. The high necklines where also typical in the 20's to cover up the body- mainly the bust, which is how women of that era used to dress (covering their modesty) as most people where religious and it was 'the done thing'.
I love the matching pastel clutch bags that match the corresponding outfits- using the same colour- bringing out the colour in the garment that has been muted by the overlay of white lace (this creates a very classic garment)