Target market for Eastern Promise

I think that my Eastern Promise trend would be accessible for all ages to wear. Younger people (teens) would focus on the tribal prints, mixing and matching them up if they where brave enough, mixing them with animal print and statement pieces. using more vibrant colours and mixing those up


While adults (18-30) would probably take a statement piece from the trend- possibly a tribal patterned coat or jumper, using a statement colour- red or orange. and pairing it with black to tone it down and create a classy look.
The more mature woman could also follow this trend. By wearing a statement necklace, similar to the ones worn by tribes, which focus your attention to the neck. 


The type of person that would follow this trend would be- into fashion, daring with the way that they dress and would like to make a statement. they would also shop in the high street at places like Zara and Topshop- which are always on point with trend. Zara would be the option for the older woman as Zara has a way of taking statement pieces that are on trend but not unwearable. And Topshop is perfect for the younger person, who is daring and wants to stand out from the crowd.